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Describe the three sources of power for a channel captain.

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There are three potential sources of pow...

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Chewing gum is stocked in many outlets in the same market or community;in fact,it is placed in as many outlets as possible.This is an example of ________ distribution.


A) exclusive
B) selective
C) dual
D) intensive
E) disintermediated

F) A) and D)
G) A) and C)

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A firm that brings in outside companies to accomplish supply chain activities is using ________.


A) insourcing
B) outsourcing
C) crowdsourcing
D) intensive distribution
E) exclusive distribution

F) A) and B)
G) A) and E)

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Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.


A) distributing
B) facilitating
C) management
D) marketing
E) wholesaling

F) None of the above
G) A) and B)

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Truck jobbers are limited-service merchant wholesalers who would most likely handle which of the following?


A) building materials
B) fruits and vegetables
C) coal and lumber
D) cosmetics
E) magazines

F) None of the above
G) B) and E)

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Which of the following is the best example of a direct channel?


A) J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center,and the Design Center then sells it to consumers.
B) Family Dollar Store sells modeling clay to school-age children.
C) A wholesaler sells candy to convenience stores who then sell it to store patrons.
D) Farmer Mintz sells corn to the Hughes household who will eat it for supper.
E) A farmer in Colombia sells flowers to an international broker who makes sure the flowers reach consumers in the United States.

F) C) and D)
G) B) and E)

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A husband and wife have a small store that is located at a beach resort.The only products sold at this store are hand-dipped and sculptured candles made by this couple.Marketers would classify the channel of distribution for these candles as ________.


A) indirect
B) direct
C) logistic
D) reverse
E) inbound

F) B) and E)
G) C) and D)

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A brand of variety stores is part of a wholesaler-sponsored voluntary chain.This means these retailers are members of a(n) ________ vertical marketing system (VMS) .


A) administered
B) conventional
C) corporate
D) horizontal
E) contractual

F) A) and B)
G) B) and D)

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When Sherwin Williams Paint Company has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

A) True
B) False

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A franchise organization is a type of contractual VMS.

A) True
B) False

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