Question 1

________ are consumer products for which a consumer either has little awareness or interest until a need arises.These products require a lot of advertising,personal selling,and other marketing efforts.

Accepted Answer

A)  Specialty products
B)  MRO products
C)  Unsought products
D)  Shopping products
E)  Staple productsF) A) and B)
G) A) and C)

Question 2

A group of business entrepreneurs who worried about their teenage children drinking and driving decided there must be some way to approach this problem proactively.They came up with an idea for a pair of blurry goggles.They believed looking through the goggles would simulate what the world looks like when someone is seriously intoxicated.The first crude pair of blurry goggles developed by the entrepreneurs to show to prospective customers was a(n) ________.

Accepted Answer

A)  prototype
B)  component part
C)  synergistic model
D)  ideation
E)  patentF) A) and B)
G) None of the above

Question 3

Which of the following is the best example of a nondurable good?

Accepted Answer

A)  a dishwasher
B)  a book shelf
C)  a freezer
D)  a newspaper
E)  a file cabinetF) C) and D)
G) B) and E)

Question 4

Which of the following adjectives best describes products that would be classified as goods?

Accepted Answer

A)  nonperishable
B)  convenient
C)  disposable
D)  tangible
E)  heterogeneousF) All of the above
G) B) and D)

Question 5

________ are the last in the population to adopt a new product.

Accepted Answer

A)  Laggards
B)  Late majority adopters
C)  Innovators
D)  Impulse buyers
E)  DawdlersF) B) and C)
G) A) and D)

Question 6

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Accepted Answer

A) True 
 B)False

Question 7

Marketers classify convenience products as ________.

Accepted Answer

A)  staple products,impulse products,and emergency products
B)  specialty products,shopping products,and unsought products
C)  core products,actual products,and augmented products
D)  generic products and branded products
E)  attribute-based products and price-based productsF) B) and D)
G) None of the above A

Question 8

Explain impulse products.Identify two challenges marketers may have regarding impulse products.

Accepted Answer

An impulse product is something people b...

Question 9

The purchase of a shopping product typically involves habitual consumer decision making.

Accepted Answer

A) True 
 B)False

Question 10

For a veterinarian's office,the paper used to print payment receipts is an example of a(n) ________.

Accepted Answer

A)  repair product
B)  operating supply
C)  maintenance product
D)  component part
E)  raw materialF) C) and D)
G) A) and C)

Question 11

The first step in the product adoption process is to create interest.

Accepted Answer

A) True 
 B)False

Question 12

What are the phases involved in the development of a new product?

Accepted Answer

There are seven phases in the developmen...

Question 13

________ is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

Accepted Answer

A)  Commercialization
B)  Product testing
C)  Product adoption
D)  Diffusion
E)  PositioningF) D) and E)
G) A) and B)

Question 14

Bossa Nova founder and CEO Alton Johnson was fascinated with the fruits of Brazil,a fascination that led him to develop juices with these new fruit flavors for the American market.Johnson's interest in Brazilian fruits is an example of ________.

Accepted Answer

A)  idea screening
B)  idea generation
C)  concept testing
D)  product development
E)  product manufacturingF) All of the above
G) C) and D)

Question 15

During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?

Accepted Answer

A)  idea generation
B)  marketing strategy development
C)  business analysis
D)  product concept development
E)  test marketingF) B) and E)
G) A) and C)

Question 16

Consumers must engage in a great amount of learning to use a(n) ________ because no similar product has ever been on the market.

Accepted Answer

A)  dynamically continuous innovation
B)  augmented product
C)  competitive innovation
D)  continuous innovation
E)  discontinuous innovationF) A) and D)
G) None of the above

Question 17

A(n) ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

Accepted Answer

A)  dynamically continuous innovation
B)  augmented product
C)  competitive innovation
D)  continuous innovation
E)  discontinuous innovationF) A) and D)
G) B) and C)

Question 18

Business analysis for a new product begins with assessing how the new product will fit the firm's total product mix.

Accepted Answer

A) True 
 B)False  True

Question 19

What are the disadvantages and advantages associated with test marketing?

Accepted Answer

The disadvantages of test marketing are high costs;the competitor getting a free and early look at the product,the introductory price,and the intended promotional strategy;and the competitor getting an opportunity to enter the market first with a competing product.The advantages of test marketing are the opportunity to evaluate and improve the marketing program,to discover a need to improve the product itself,or to discover that the new product idea will not succeed and the product should be abandoned before more costs are incurred.

Question 20

Test marketing is an inexpensive way to predict whether a new product will be a success.

Accepted Answer

A) True 
 B)False

Exam 8: Innovation and New Product Development

________ are consumer products for which a consumer either has little awareness or interest until a need arises.These products require a lot of advertising,personal selling,and other marketing efforts.

Correct Answer
verified

Correct Answer
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Which of the following is the best example of a nondurable good?

Correct Answer
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Which of the following adjectives best describes products that would be classified as goods?

Correct Answer
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________ are the last in the population to adopt a new product.

Correct Answer
verified

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Correct Answer
verified

Marketers classify convenience products as ________.

Correct Answer
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A

Explain impulse products.Identify two challenges marketers may have regarding impulse products.

Correct Answer
verified
An impulse product is something people b...
View Answer

The purchase of a shopping product typically involves habitual consumer decision making.

Correct Answer
verified

For a veterinarian's office,the paper used to print payment receipts is an example of a(n) ________.

Correct Answer
verified

The first step in the product adoption process is to create interest.

Correct Answer
verified

What are the phases involved in the development of a new product?

Correct Answer
verified
There are seven phases in the developmen...
View Answer

________ is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

Correct Answer
verified

Bossa Nova founder and CEO Alton Johnson was fascinated with the fruits of Brazil,a fascination that led him to develop juices with these new fruit flavors for the American market.Johnson's interest in Brazilian fruits is an example of ________.

Correct Answer
verified

During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?

Correct Answer
verified

Consumers must engage in a great amount of learning to use a(n) ________ because no similar product has ever been on the market.

Correct Answer
verified

A(n) ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

Correct Answer
verified

Business analysis for a new product begins with assessing how the new product will fit the firm's total product mix.

Correct Answer
verified
True

What are the disadvantages and advantages associated with test marketing?

Test marketing is an inexpensive way to predict whether a new product will be a success.

Correct Answer
verified

Exam 8: Innovation and New Product Development

________ are consumer products for which a consumer either has little awareness or interest until a need arises.These products require a lot of advertising,personal selling,and other marketing efforts.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is the best example of a nondurable good?

Correct AnswerverifiedShow Answer

Which of the following adjectives best describes products that would be classified as goods?

Correct AnswerverifiedShow Answer

________ are the last in the population to adopt a new product.

Correct AnswerverifiedShow Answer

Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement.

Correct AnswerverifiedShow Answer

Marketers classify convenience products as ________.

Correct AnswerverifiedA

Explain impulse products.Identify two challenges marketers may have regarding impulse products.

Correct AnswerverifiedAn impulse product is something people b...View AnswerShow Answer

The purchase of a shopping product typically involves habitual consumer decision making.

Correct AnswerverifiedShow Answer

For a veterinarian's office,the paper used to print payment receipts is an example of a(n) ________.

Correct AnswerverifiedShow Answer

The first step in the product adoption process is to create interest.

Correct AnswerverifiedShow Answer

What are the phases involved in the development of a new product?

Correct AnswerverifiedThere are seven phases in the developmen...View AnswerShow Answer

________ is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

Correct AnswerverifiedShow Answer

Bossa Nova founder and CEO Alton Johnson was fascinated with the fruits of Brazil,a fascination that led him to develop juices with these new fruit flavors for the American market.Johnson's interest in Brazilian fruits is an example of ________.

Correct AnswerverifiedShow Answer

During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?

Correct AnswerverifiedShow Answer

Consumers must engage in a great amount of learning to use a(n) ________ because no similar product has ever been on the market.

Correct AnswerverifiedShow Answer

A(n) ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

Correct AnswerverifiedShow Answer

Business analysis for a new product begins with assessing how the new product will fit the firm's total product mix.

Correct AnswerverifiedTrue

What are the disadvantages and advantages associated with test marketing?

Test marketing is an inexpensive way to predict whether a new product will be a success.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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A

Correct Answer
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An impulse product is something people b...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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There are seven phases in the developmen...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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True

Correct Answer
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