Question 1

The most expensive stage in the new-product development process for most products and services is

Accepted Answer

A)   commercialization.
B)   screening and evaluation.
C)   business analysis.
D)   development.
E)   market testing.F) D) and E)
G) A) and B)

Question 2

Installations are support products that include items such as

Accepted Answer

A)   copy paper, mechanical pencils, and lightbulbs.
B)   welding masks and computers.
C)   warehouses and automated assembly lines.
D)   lumber and engine parts.
E)   janitorial and legal services.F) A) and D)
G) None of the above

Question 3

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was

Accepted Answer

A)   an insignificant point of difference-consumers wouldn't switch from competing snacks.
B)   too little market attractiveness-the growth in the snacks market is declining.
C)   poor execution of the marketing mix-General Mills did not offer free samples at grocery stores.
D)   poor product quality-the chips were not the same size.
E)   incomplete market and product protocol-the brand name Fingos did not get consumers excited.F) A) and C)
G) All of the above

Question 4

Products that are purchased by the ultimate consumer are

Accepted Answer

A)   generic products.
B)   end user goods.
C)   personal items.
D)   merchandise.
E)   consumer products.F) B) and E)
G) C) and E)

Question 5

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Accepted Answer

A)   offering consumer and trade sales promotions
B)   establishing the uniqueness and status of the brand
C)   generating awareness
D)   differentiating the brand from competitive brands
E)   stressing price and availability in advertisingF) A) and B)
G) B) and E)

Question 6

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the highest level of risk?

Accepted Answer

A)   a radical invention
B)   a brand extension
C)   a product line extension
D)   a jump in innovation
E)   a product deletionF) A) and D)
G) None of the above

Question 7

Google's driverless cars have completed over three million miles of autonomous driving with a Google engineer in the passenger seat. The Google driverless car initiative is at which stage of the new-product development process?

Accepted Answer

A)   development
B)   market testing
C)   idea generation
D)   screening and evaluation
E)   business analysisF) A) and D)
G) A) and C)

Question 8

Among business products, printer paper would be classified as which type of support product?

Accepted Answer

A)   installations
B)   accessory equipment
C)   supplies
D)   industrial services
E)   raw materialsF) A) and E)
G) None of the above

Question 9

The stage of the new-product development process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as

Accepted Answer

A)   development.
B)   Stage-Gate®.
C)   idea generation.
D)   business analysis.
E)   screening and evaluation.F) A) and B)
G) A) and E)

Question 10

Briefly define a product. Explain the characteristics that would define a product, good, service, and an idea. Give an example of each.

Accepted Answer

A product is a good, service, or idea co...

Question 11

What are the four types of consumer products? How do they differ?

Accepted Answer

Convenience products, shopping products,...

Question 12

A product can be classified as new from all of these perspectives except which?

Accepted Answer

A)   the organization's
B)   existing offerings
C)   legal
D)   the firm's competitors
E)   the consumer'sF) None of the above
G) A) and D)

Question 13

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of a(n)

Accepted Answer

A)   continuous innovation.
B)   discontinuous innovation.
C)   dynamically continuous innovation.
D)   disruptive improvement.
E)   evolutionary innovation.F) C) and E)
G) A) and B)

Question 14

A 3M researcher worked with university students to develop the Post-it®Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product development process was this product?

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   business analysis
D)   new-product strategy development
E)   concept testingF) A) and B)
G) A) and C)

Question 15

Figure 10-2
-According to Figure 10-2 above, column B represents

Accepted Answer

A)   a continuous innovation.
B)   a discontinuous innovation.
C)   a disruptive innovation.
D)   a dynamically continuous innovation.
E)   an evolutionary innovation.F) C) and D)
G) B) and D)

Question 16

Which of these is a type of business product known as a support product?

Accepted Answer

A)   industrial services
B)   components
C)   materials
D)   derived products
E)   complementary productsF) B) and D)
G) C) and E)

Question 17

Consumer products are classified into four categories based on the effort the consumer spends on the decision, the frequency of purchase, and the

Accepted Answer

A)   amount of money the customer is willing and able to spend.
B)   number of competing or substitute products.
C)   demographics of the consumer.
D)   attributes used in making the purchase decision.
E)   consumer segmentation characteristics.F) A) and B)
G) C) and E)

Question 18

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product development process?

Accepted Answer

A)   business analysis
B)   screening and evaluation
C)   new-product strategy development
D)   development
E)   These activities are addressed at every stage except new-product strategy development.F) B) and E)
G) C) and D)

Question 19

Figure 10-1
-According to Figure 10-1 above, column D would represent which type of product?

Accepted Answer

A)   shopping products
B)   convenience products
C)   specialty products
D)   prestige products
E)   unsought productsF) A) and B)
G) A) and C)

Question 20

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Accepted Answer

A)   product mix.
B)   stock keeping units.
C)   product category.
D)   product class.
E)   marketing category.F) A) and B)
G) A) and C)

Exam 10: Developing New Products and Services

Which of these is a type of business product known as a support product?

Correct Answer
verified

The stage of the new-product development process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as

Correct Answer
verified

Products that are purchased by the ultimate consumer are

Correct Answer
verified

Correct Answer
verified

Among business products, printer paper would be classified as which type of support product?

Correct Answer
verified

What are the four types of consumer products? How do they differ?

Correct Answer
verified
Convenience products, shopping products,...
View Answer

Google's driverless cars have completed over three million miles of autonomous driving with a Google engineer in the passenger seat. The Google driverless car initiative is at which stage of the new-product development process?

Correct Answer
verified

Figure 10-1 -According to Figure 10-1 above, column D would represent which type of product?

Correct Answer
verified

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of a(n)

Correct Answer
verified

The most expensive stage in the new-product development process for most products and services is

Correct Answer
verified

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Correct Answer
verified

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was

Correct Answer
verified

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the highest level of risk?

Correct Answer
verified

Briefly define a product. Explain the characteristics that would define a product, good, service, and an idea. Give an example of each.

Correct Answer
verified
A product is a good, service, or idea co...
View Answer

A product can be classified as new from all of these perspectives except which?

Correct Answer
verified

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Correct Answer
verified

Figure 10-2 -According to Figure 10-2 above, column B represents

Correct Answer
verified

Consumer products are classified into four categories based on the effort the consumer spends on the decision, the frequency of purchase, and the

Correct Answer
verified

Installations are support products that include items such as

Correct Answer
verified

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product development process?

Correct Answer
verified

Exam 10: Developing New Products and Services

Which of these is a type of business product known as a support product?

Correct AnswerverifiedShow Answer

The stage of the new-product development process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as

Correct AnswerverifiedShow Answer

Products that are purchased by the ultimate consumer are

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Among business products, printer paper would be classified as which type of support product?

Correct AnswerverifiedShow Answer

What are the four types of consumer products? How do they differ?

Correct AnswerverifiedConvenience products, shopping products,...View AnswerShow Answer

Google's driverless cars have completed over three million miles of autonomous driving with a Google engineer in the passenger seat. The Google driverless car initiative is at which stage of the new-product development process?

Correct AnswerverifiedShow Answer

Figure 10-1 -According to Figure 10-1 above, column D would represent which type of product?

Correct AnswerverifiedShow Answer

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of a(n)

Correct AnswerverifiedShow Answer

The most expensive stage in the new-product development process for most products and services is

Correct AnswerverifiedShow Answer

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Correct AnswerverifiedShow Answer

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was

Correct AnswerverifiedShow Answer

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the highest level of risk?

Correct AnswerverifiedShow Answer

Briefly define a product. Explain the characteristics that would define a product, good, service, and an idea. Give an example of each.

Correct AnswerverifiedA product is a good, service, or idea co...View AnswerShow Answer

A product can be classified as new from all of these perspectives except which?

Correct AnswerverifiedShow Answer

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Correct AnswerverifiedShow Answer

Figure 10-2 -According to Figure 10-2 above, column B represents

Correct AnswerverifiedShow Answer

Consumer products are classified into four categories based on the effort the consumer spends on the decision, the frequency of purchase, and the

Correct AnswerverifiedShow Answer

Installations are support products that include items such as

Correct AnswerverifiedShow Answer

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product development process?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Convenience products, shopping products,...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A product is a good, service, or idea co...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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