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Exam 2: The Structure of the Advertising and Promotion Industry Advertisers Agencies Media and Support Organizations

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Question 51

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Design Solutions has two television network channels and its monthly magazine, Bling, is the most popular fashion magazine in the country.It also has a number of websites for its television channels and online sports news.Design Solutions is an example of a .

A) creative boutique
B) media conglomerate
C) media specialist
D) digital/interactive agency

E) B) and C)
F) C) and D)

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Question 52

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Retailers that sell in national or global markets are the most visible reseller advertisers and promotion users.

A) True
B) False

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Question 53

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is used by organizations to get consumers committed to brands in a way that passive advertising cannot.

Scenario 2-3 Axel Corp., a new clothing line manufacturer, plans to reach out to the local fashion stores and wholesale distributors around the country.It also plans to offer a discount on its products for the first 100 customers and establish a coupon system for the first six months of sales.The marketing team is looking to create a television advertisement and is looking for ways to improve on the ideas that they have come up with for the ad. -(Scenario 2-3) A(n) using traditional media.

Advertisers are also known as by their advertising and promotion agency partners.

A creative boutique's niche expertise can be its greatest liability if the creative boutique is an extra expense that advertisers cannot afford.

Blogs have emerged as sophisticated sources of brand and product information.

Scenario 2-1 As one of the world's largest computer and technology developers, Dell, Inc.has never been a stranger to advertising.However, due to a consistent decline in market share, the Texas-based company is looking to overhaul its advertising efforts for the first time in years.In the past, Dell found success promoting its products as some of the most inexpensive computer products in the market.However, the company's new ad campaign, which will be targeted toward more high-end users, will make no mention of product price.The company is looking to reinvent its image and believes that the first step in doing so is to revamp its outdated advertising campaign. -(Scenario 2­1) In order to reinvent the company's image, Dell puts together a team comprising members from its marketing department who will be responsible for every aspect of the advertising campaign.The company decides that involving employees in the campaign will allow it to maximize the profits generated from the new campaign.This team will be an example of a(n) :

Scenario 2-3 Axel Corp., a new clothing line manufacturer, plans to reach out to the local fashion stores and wholesale distributors around the country.It also plans to offer a discount on its products for the first 100 customers and establish a coupon system for the first six months of sales.The marketing team is looking to create a television advertisement and is looking for ways to improve on the ideas that they have come up with for the ad. -(Scenario 2-3) Which of the following is most likely to provide Axel Corp.with a reasonable amount of media time at a rate lower than that provided by an advertiser?

Scenario 2-4 Caltech Corp.has a 15 minute advertisement that is aired on a local news channel explaining to the public the benefits of its product.Sparkles Inc.has provided Caltech Corp.airtime on its television network, and has offered to advertise its product on its website as an act of goodwill. -(Scenario 2-4) Caltech Corp.has a 15 minutes long advertisement that explains to the public about its product.This is an example of a(n) .

Which of the following is an example of outdoor support media?

help firms in creating the visual impression of its advertising material.

Which of the following acts as a support to direct marketing agencies and follow-up on the delivery of their direct mail?

Which of the following modes of advertisement do wholesalers and retailers prefer to utilize?

Though many agencies no longer use the traditional commission system for compensation, Starr Agency does. Using the standard percentage rate, how much would Starr Agency receive for a bill of $500,000?

The creative boutique's greatest advantage is its niche expertise.

Advertisers focusing on integrating more tools into promotional efforts has resulted in an enhanced role of traditional media.

Advertisers cannot function without the services of external facilitators.

What is crowdsourcing? Explain.

Harper & Kane advertising agency sets an hourly rate for the services it provides to its clients.This rate is based on the average salary of all the members in the creative department.Harper & Kane uses the system.