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Exam 12: Marketing Channels and Supply Chain Management

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Question 81

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What is Radio Frequency Identification? What is its purpose?

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RFID stands for radio frequency identifi...

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Question 82

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Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -A VMS that achieves channel coordination when a dominant channel member exercises its power is called a(n) _____.

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Question 83

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Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -An arrangement that requires a marketing intermediary to carry items other than those they want to sell is called a(n) _____.

Inventory control is part of a company's accounting system but is often inaccurately considered part of the physical distribution system.

How does direct selling as a marketing channel carry goods?

The last thing to do in selecting a marketing channel is to determine which type of channel will best meet both the seller's objectives and the distribution needs of customers.

Which marketplace generally has the longest distribution channels?

A product warranty that instructs the owner to return the product to the dealer for repair or service in the event of failure during the warranty period creates a dual distribution channel for that product.

Piggybacking is a transportation arrangement in which highway trailers and containers ride on railroad cars, combining the long-haul capacity of the train with the door-to-door flexibility of the truck.

Selective distribution helps control price cutting since relatively few dealers handle the firm's line.

The order process comprises four steps: credit check, record of sale, accounting entries, and order fulfillment.

Who is the dominant and controlling member of a marketing channel?

A producer decides to advertise products on its website at reduced prices, while continuing to distribute products to its current retailer customer base. This decision is likely to result in horizontal channel conflict.

Wholesalers and retailers expect producers to sell directly to customers, particularly through the Internet, so there is no horizontal or vertical conflict between these parties.

What is managing warehouse and storage facilities a part of?

Marketing channels facilitate the exchange process by increasing the number of market contacts necessary for a sale to take place.

A manufacturer assigns national sales teams to sell to Walmart, Loblaw Companies, Sobeys, and other large retailers. Smaller retailers and wholesalers are sold through food brokers. In this situation, the manufacturer is utilizing dual distribution.

Companies maximize customer value created by the supply chain through upstream and downstream management.

The standardization of exchange transactions is an impossible goal for wholesalers because of the numbers of products and manufacturers in the marketplace.

Common carriers can legally move freight via ground transportation only.