Question 1

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was

Accepted Answer

A)   an insignificant point of difference-consumers wouldn't switch from competing snacks.
B)   too little market attractiveness-the growth in the snacks market is declining.
C)   poor execution of the marketing mix-General Mills did not offer free samples at grocery stores.
D)   poor product quality-the chips were not the same size.
E)   incomplete market and product protocol-the brand name Fingos did not get consumers excited.F) B) and C)
G) A) and B)

Question 2

The inventory costs of services include

Accepted Answer

A)   equipment and training costs.
B)   management and material costs.
C)   service delivery and spoilage costs.
D)   salary of service provider and equipment costs.
E)   service provider wages and training costs.F) B) and E)
G) A) and B)

Question 3

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Accepted Answer

Idea generation is the second stage of t...

Question 4

Explain the differences in promotion between convenience, shopping, specialty, and unsought products.

Accepted Answer

Promotion for convenience products would...

Question 5

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

Accepted Answer

A)   not satisfying customer needs on critical factors.
B)   poor product quality.
C)   poor execution of the marketing mix.
D)   an insignificant point of difference.
E)   bad timing.F) C) and E)
G) A) and E)

Question 6

Product item refers to

Accepted Answer

A)   the variations within a product class.
B)   the entire product category or industry.
C)   a group of SKUs that are closely related.
D)   a specific product that has a unique brand, size, or price.
E)   the services offered by an organization.F) A) and E)
G) D) and E)

Question 7

New-product or service failures may be reduced or avoided if the company developing them has

Accepted Answer

A)   support from marketer-dominated sources of information.
B)   a clear patent approved by the governments within the countries it wants to market.
C)   a statement of competitive intent.
D)   stakeholder approval in the development process.
E)   a precise protocol.F) B) and C)
G) B) and E)

Question 8

Because services tend to be ________ rather than an object, they are much more difficult for consumers to evaluate.

Accepted Answer

A)   an opportunity
B)   a good
C)   a risk
D)   a decision
E)   a performanceF) A) and C)
G) A) and B)

Question 9

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line. A friend suggested combining spices from India with tea. In the ________ stage of the new-product process, the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   business analysis
D)   market testing
E)   commercializationF) None of the above
G) C) and E)

Question 10

Before moving out of their apartment, Kelly and Doug decided to have their carpets cleaned by Stanley Steemer, a company specializing in professional carpet cleaning. The carpet cleaners arrived on time, cleaned the carpets, and drove away in their bright yellow van. Only then did the couple see that they did a good job. Kelly and Doug were unable to judge the service before they bought it, which illustrates the ________ of services.

Accepted Answer

A)   inconsistency
B)   inseparability
C)   inventory costs
D)   intangibility
E)   interdependenceF) All of the above
G) A) and B)

Question 11

Consumer products are classified into four categories like convenience or shopping goods based on the effort the consumer spends on the decision, the ________, and the frequency of purchase.

Accepted Answer

A)   amount of money the customer is willing and able to spend
B)   number of competing or substitute products
C)   demographics of the consumer
D)   attributes used in making the purchase decision
E)   consumer segmentation characteristicsF) B) and D)
G) A) and E)

Question 12

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Accepted Answer

A)   shopping product
B)   convenience product
C)   specialty product
D)   unsought product
E)   discretionary productF) All of the above
G) A) and E)

Question 13

Characterize the difference between a product line and a product mix. Give an example of each.

Accepted Answer

A product line is a group of products or...

Question 14

Figure 9-1
-According to Figure 9-1 above, column B would represent which type of product?

Accepted Answer

A)   shopping
B)   convenience
C)   specialty
D)   prestige
E)   unsoughtF) B) and E)
G) B) and D)

Question 15

A product that requires the learning of entirely new consumption patterns among consumers is referred to as

Accepted Answer

A)   a continuous innovation.
B)   a discontinuous innovation.
C)   a dynamically continuous innovation.
D)   an evolutionary innovation.
E)   a progressive innovation.F) A) and B)
G) A) and C)

Question 16

With respect to distribution, shopping products are available

Accepted Answer

A)   by special order from the manufacturer only.
B)   at an extremely small number of outlets.
C)   at relatively few outlets.
D)   at a large number of selective outlets.
E)   on a widespread basis at many outlets.F) A) and E)
G) All of the above

Question 17

The proliferation of extra capabilities in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Accepted Answer

A)   function exaggeration.
B)   product line extension.
C)   feature bloat.
D)   sensory overload.
E)   product differentiation.F) A) and B)
G) A) and C)

Question 18

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

A)   DVD player
B)   disposable lighters
C)   instant light charcoal
D)   liquid laundry detergent
E)   automatic dishwashersF) A) and D)
G) A) and C)

Question 19

Products that are purchased by the ultimate consumer are referred to as

Accepted Answer

A)   generic products.
B)   end user goods.
C)   personal items.
D)   merchandise.
E)   consumer products.F) A) and C)
G) All of the above

Question 20

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Accepted Answer

A)   development.
B)   market testing.
C)   business analysis.
D)   commercialization.
E)   screening and evaluation.F) A) and D)
G) All of the above

Exam 9: Developing New Products and Services

New-product or service failures may be reduced or avoided if the company developing them has

Correct Answer
verified

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Correct Answer
verified

With respect to distribution, shopping products are available

Correct Answer
verified

The inventory costs of services include

Correct Answer
verified

The proliferation of extra capabilities in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Correct Answer
verified

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Correct Answer
verified
Idea generation is the second stage of t...
View Answer

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was

Correct Answer
verified

Correct Answer
verified

Product item refers to

Correct Answer
verified

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Correct Answer
verified

Products that are purchased by the ultimate consumer are referred to as

Correct Answer
verified

A product that requires the learning of entirely new consumption patterns among consumers is referred to as

Correct Answer
verified

Figure 9-1 -According to Figure 9-1 above, column B would represent which type of product?

Correct Answer
verified

Consumer products are classified into four categories like convenience or shopping goods based on the effort the consumer spends on the decision, the ________, and the frequency of purchase.

Correct Answer
verified

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

Correct Answer
verified

Characterize the difference between a product line and a product mix. Give an example of each.

Correct Answer
verified
A product line is a group of products or...
View Answer

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Correct Answer
verified

Correct Answer
verified

Because services tend to be ________ rather than an object, they are much more difficult for consumers to evaluate.

Correct Answer
verified

Explain the differences in promotion between convenience, shopping, specialty, and unsought products.

Correct Answer
verified
Promotion for convenience products would...
View Answer

Exam 9: Developing New Products and Services

New-product or service failures may be reduced or avoided if the company developing them has

Correct AnswerverifiedShow Answer

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Correct AnswerverifiedShow Answer

With respect to distribution, shopping products are available

Correct AnswerverifiedShow Answer

The inventory costs of services include

Correct AnswerverifiedShow Answer

The proliferation of extra capabilities in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Correct AnswerverifiedShow Answer

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Correct AnswerverifiedIdea generation is the second stage of t...View AnswerShow Answer

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Product item refers to

Correct AnswerverifiedShow Answer

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Correct AnswerverifiedShow Answer

Products that are purchased by the ultimate consumer are referred to as

Correct AnswerverifiedShow Answer

A product that requires the learning of entirely new consumption patterns among consumers is referred to as

Correct AnswerverifiedShow Answer

Figure 9-1 -According to Figure 9-1 above, column B would represent which type of product?

Correct AnswerverifiedShow Answer

Consumer products are classified into four categories like convenience or shopping goods based on the effort the consumer spends on the decision, the ________, and the frequency of purchase.

Correct AnswerverifiedShow Answer

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

Correct AnswerverifiedShow Answer

Characterize the difference between a product line and a product mix. Give an example of each.

Correct AnswerverifiedA product line is a group of products or...View AnswerShow Answer

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Because services tend to be ________ rather than an object, they are much more difficult for consumers to evaluate.

Correct AnswerverifiedShow Answer

Explain the differences in promotion between convenience, shopping, specialty, and unsought products.

Correct AnswerverifiedPromotion for convenience products would...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Idea generation is the second stage of t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A product line is a group of products or...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Promotion for convenience products would...
View Answer