Filters
Question type
Study Flashcards

Which of the following subject lines will entice the student body to read Ling's Business Students' Society e-newsletter?


A) The September Issue
B) Ling's Business Students' Society News
C) What Have We Been Up To?
D) Students' Guide to Success

E) C) and D)
F) None of the above

Correct Answer

verifed

verified

Your marketing professor asks you to draw a chart representing Maple Leaf's market share figures in North America. What is the benefit of presenting this information in a chart?


A) To avoid getting into details
B) To not waste time writing out the details
C) To help visualize the data and illustrate what the market share figures mean to the company and the industry
D) To avoid writing a conclusion

E) A) and D)
F) A) and C)

Correct Answer

verifed

verified

Which sentence pattern does the following sentence fall into? While the students took notes, the professor continued to lecture.


A) Pattern 1 (simple)
B) Pattern 2 (compound)
C) Pattern 3 (complex)
D) Pattern 4 (compound-complex)

E) None of the above
F) B) and C)

Correct Answer

verifed

verified

What should you do when writing routine messages?


A) Assume your readers will reject the message
B) Tactfully convince your audience with your controversial topic
C) Use an indirect approach
D) Use a direct approach

E) A) and D)
F) All of the above

Correct Answer

verifed

verified

Your friend, Sasha, a Vertical Marketing intern at Facebook, has conducted research on the most popular social media platforms. Knowing that you are taking a Business Communications class, she asks for your help in presenting her findings to her direct manager. Drawing on material from the textbook, what advice would you give her?

Correct Answer

verifed

verified

Sasha should consider the needs of her a...

View Answer

The way you arrange words in a sentence can dramatically affect how your message is received by your audience.

A) True
B) False

Correct Answer

verifed

verified

What is sentence Pattern 1 (simple) not useful for?


A) Delivering complex information
B) Showing the relationship between ideas
C) Adding impact to your assertion
D) Delivering instructions

E) C) and D)
F) A) and B)

Correct Answer

verifed

verified

Which of the following is most effective in enhancing the readability of an informational report?


A) Headings and subheadings
B) Bolded, italicized, and underlined headings
C) Colourful fonts
D) Uppercase letters

E) A) and B)
F) None of the above

Correct Answer

verifed

verified

Your TA reminds you to use form and structure to enhance the readability of the marketing plan progress report you are writing for class. How can you enhance the readability of this progress report?

Correct Answer

verifed

verified

To enhance the readability of a progress...

View Answer

In what ways does the standard format of a memo attend to its audience's needs?

Correct Answer

verifed

verified

Since memos are distributed internally w...

View Answer

When laying off employees, managers should avoid in-person communications.

A) True
B) False

Correct Answer

verifed

verified

Which of the following is true about a memo?


A) It is an advertisement tool.
B) It is an internal document used to communicate with people within your organization
C) It is an external document used to communicate with people outside your organization.
D) It is a versatile format that can be used for both external and internal communications.

E) None of the above
F) A) and D)

Correct Answer

verifed

verified

Which of the following does not enhance the readability of a memo?


A) Including headings
B) Using white space to separate paragraphs
C) Using bulleted and numbered lists
D) Indenting the paragraphs of the memo

E) A) and B)
F) A) and C)

Correct Answer

verifed

verified

Which of the following is a routine informational message?


A) The layoff of an employee
B) A sales pitch
C) A fundraising letter
D) Announcement of first quarter sales that are higher than last year's first quarter sales

E) B) and C)
F) A) and D)

Correct Answer

verifed

verified

What can you expect of your audience when writing a direct message?


A) To receive the message with a grain of salt
B) To find the message controversial
C) To be positive or neutral about the content of the message
D) To be hostile or resistant to the message

E) B) and C)
F) A) and C)

Correct Answer

verifed

verified

Which of the following is not an example of a routine informational message?


A) An acceptance message
B) A positive answer to a request
C) A positive or neutral announcement
D) A sales pitch

E) B) and C)
F) A) and C)

Correct Answer

verifed

verified

Memos and letters do not have to have subject lines.

A) True
B) False

Correct Answer

verifed

verified

Which of the following sentences uses active voice?


A) $500 was received by Saskatchewan SPCA
B) Saskatchewan SPCA received $500 in donations
C) $500 was raised by Saskatchewan SPCA
D) $500 was donated to Saskatchewan SPCA

E) B) and C)
F) All of the above

Correct Answer

verifed

verified

You do not need to revise, edit, and proofread business messages sent via instant messaging.

A) True
B) False

Correct Answer

verifed

verified

Showing 21 - 39 of 39

Related Exams

Exam 1

The Career Portfolio: The Résumé, Cover Letter, and Elevator Pitch

39 Questions

Exam 2

Networking, Job Interviews, and Follow-Up

38 Questions

Exam 4

Analysis and Argumentation

40 Questions

Exam 5

Maintaining External Business Relationships in Letters

39 Questions

Exam 6

Persuasive Techniques for Writing Short Reports-Informative, Progress, and Status Reports

38 Questions

Exam 7

Persuasive Techniques for Writing Long Reports

40 Questions

Exam 8

Persuasive Techniques for Short and Long Presentations

39 Questions

Exam 9

Managing Individual and Corporate Identities on Social Media, Web 2.X, and Beyond

40 Questions

Show Answer