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Exam 8: Designing the Data-Gathering Instrument

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Question 1

True/False

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The researcher should avoid asking leading or overly personal questions in most questionnaires.

A) True
B) False

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Question 2

Multiple Choice

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The advantages of multichotomous questions include all of the following except

A) ease of administration
B) ease of tabulation
C) flexibility for factual responses
D) verbatim responses

E) B) and D)
F) A) and B)

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Question 3

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____ questions have the benefit of a scale that permits the objective measurement of attitudes and feelings.

One of the most common and costly errors of research is the omission of an important question on the data-gathering instrument.

Structure describes how evident the purpose of the questionnaire is.

Structured-disguised questions are probably the ___________ used in research today.

Disguise describes how evident the purpose of the questionnaire is.

The "don't know" or "no opinion" response should not always be available to respondents.

Demographic information about the respondent is provided in the ____________ of the questionnaire.

Gender would be an example of a(n) _____ question.

Determining the specific information needed to achieve the research objectives is the ________ step in the questionnaire design.

_____ interview is well-suited for exploratory research, gaining background, and generating and clarifying research questions.

Choosing the right method of questionnaire administration depends on all of the following except

Unstructured-disguised questions are often used in motivation research to determine the "whys" of an individual's behavior.

The benefit of a scale is that it permits the subjective measurement of attitudes and feelings.

Unstructured-undisguised questions are appropriate for

Open-ended questions provide the respondent with maximum flexibility in answering questions.

A(n) _____ questionnaire obscures the purpose of the research and tries to indirectly get a respondent's point of view.

If a response does not fit any of the given response categories, the interviewer should ignore the response.

The initial step to be taken in the design of a questionnaire is to identify the sources of the information requirements.