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Direct marketing channels such as the Internet, snail mail, and telephone are often considered as supplementary distribution channels for manufacturers.

A) True
B) False

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Conflict that stems from competition between similar organizations at the same level in the channel of distribution is called


A) basic conflict.
B) administered conflict.
C) vertical conflict.
D) horizontal conflict.
E) intertype conflict.

F) B) and E)
G) C) and E)

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A manufacturer is forced to outsource production to a country with lower labour costs because of pressure from the retailer to keep prices down or lose this business. This is referred to as


A) vertical conflict.
B) rationalization.
C) retailer power syndrome.
D) selective distribution.
E) horizontal conflict.

F) C) and E)
G) B) and D)

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