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.Idea is pushed through despite a lack of supporting evidence
.Poor organizational systems for evaluating and implementing ideas, poor criteria
.High development costs, poor or inadequate promotion, aggressive competitive response
.Poor market size measurement, forecasting and market research
. Poor planning, positioning, segmentation and/or budgeting
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A) deciding where, when, how, and to whom a new product should be launched
B) seeking the target market's reaction to a new product
C) using break-even analysis to determine the attractiveness of the proposal
D) developing a preliminary outline of the marketing strategy it will use to introduce the product
E) develop brochures, schedules, ads, marketing materials and other materials
G) A) and E)
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A
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A) it wishes to extend the market
B) it wishes to diversify its offerings
C) it wishes to penetrate the existing market
D) it wishes to respond to a declining market
E) it faces little or no competition
G) A) and D)
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A) the diversification cycle
B) the offer extension cycle
C) the offer life cycle
D) the opperant resources process
E) the innovation adoption cycle
G) B) and C)
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C
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A) it wishes to extend the market to new geographic areas
B) it wishes to diversify its offerings by creating a new service or product
C) it wishes to cut costs and accept modest growth though better and more efficient marketing and operations to its current clients
D) it wishes to respond to a declining market
E) it faces significant competition
G) A) and E)
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A) Taking ideas from similar organizations or competitors
B) Reach for prior experiences and prior approaches
C) Review of sources of grants and foundation bequests
D) Review of journals, newspapers and magazines
E) Ask employees and volunteers currently on staff
G) A) and C)
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A) relative advantage
B) compatibility
C) comparability
D) complexity
E) communicability
G) C) and D)
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A) a similar offering to an existing market
B) a dissimilar offering to a radically different market
C) a similar offering to different but similar market
D) a dissimilar offering to an existing market
E) a similar offering to a dissimilar market
G) B) and D)
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.Knowledge (Pre-contemplation stage) - a...View Answer
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A) market segmentation is difficult and very risky for high involvement behaviors
B) the reasons for a slow rate of adoption are too complex to be properly identified
C) a sequence of steps must be gone through for adoption of a new behavior
D) the "Stages of Change" model is not reliable
E) messages aimed at blue-collar workers can also be used for seniors and pregnant women
G) B) and C)
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.Innovators - venturesome, like new idea...View Answer
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A) as a guide to understanding consequence selection
B) to develop a segmentation strategy
C) to isolate opinion leaders
D) to assess the riskiness of a particular innovation strategy
E) as a determinant of whether the innovation will succeed or not
G) C) and E)
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A) early adopters
B) laggards
C) early majority
D) late majority
E) innovators
G) C) and D)
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