Question 1

Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.

Accepted Answer

A) True 
 B)False

Question 2

Using McDonald's as an example, show how effective global marketing can be successfully achieved.

Accepted Answer

The particular approach to global market...

Question 3

The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of ________ orientation.

Accepted Answer

A)  polycentric
B)  ethnocentric
C)  geocentric
D)  technocentric.
E)  regiocentricF) D) and E)
G) A) and B)

Question 4

Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors. This illustrates that:

Accepted Answer

A)  consumers are looking for low price irrespective of quality.
B)  Renault is overcharging for their cars compared to their competitors.
C)  higher product development costs are a driving force behind globalization.
D)  market success depends on reaching a threshold of acceptable quality for consumers.
E)  cars are not very popular in emerging markets like India.F) A) and B)
G) A) and C)

Question 5

McAloo Tikka potato burger offered in India is an example of standardization.

Accepted Answer

A) True 
 B)False

Question 6

Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:

Accepted Answer

A)  Market Penetration.
B)  Market Development.
C)  Market Diversification.
D)  Product Development.
E)  Regular Marketing.F) B) and C)
G) B) and D)

Question 7

List and describe the forces affecting local integration and global marketing.

Accepted Answer

The forces affecting local integration a...

Question 8

Starbucks dropped the word "Coffee" from its logo when it acquired a juice maker and a bakery. This is an example of "diversification."

Accepted Answer

A) True 
 B)False

Question 9

A company which is ethnocentric will expand geographically.

Accepted Answer

A) True 
 B)False

Question 10

Statements that illustrate the success of global marketing include all of the following except:

Accepted Answer

A)  the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix.
B)  Apple is synonymous with cutting-edge innovation and high-tech design.
C)  Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs.
D)  the backbone of Caterpillar's global success is its network of dealers.
E)  Germany's reputation for engineering and manufacturing provides a competitive advantage.F) C) and E)
G) B) and C)

Question 11

Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the domestic U.S. market. This is most likely a result of:

Accepted Answer

A)  management myopia.
B)  national controls.
C)  opposition to globalization.
D)  newcomers from emerging markets.
E)  organizational culture.F) All of the above
G) A) and E)

Exam 1: Introduction to Global Marketing

Statements that illustrate the success of global marketing include all of the following except:

Correct Answer
verified

McAloo Tikka potato burger offered in India is an example of standardization.

Correct Answer
verified

Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:

Correct Answer
verified

Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the domestic U.S. market. This is most likely a result of:

Correct Answer
verified

Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors. This illustrates that:

Correct Answer
verified

Starbucks dropped the word "Coffee" from its logo when it acquired a juice maker and a bakery. This is an example of "diversification."

Correct Answer
verified

Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.

Correct Answer
verified

Using McDonald's as an example, show how effective global marketing can be successfully achieved.

Correct Answer
verified
The particular approach to global market...
View Answer

List and describe the forces affecting local integration and global marketing.

Correct Answer
verified
The forces affecting local integration a...
View Answer

A company which is ethnocentric will expand geographically.

Correct Answer
verified

The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of ________ orientation.

Correct Answer
verified

Exam 1: Introduction to Global Marketing

Statements that illustrate the success of global marketing include all of the following except:

Correct AnswerverifiedShow Answer

McAloo Tikka potato burger offered in India is an example of standardization.

Correct AnswerverifiedShow Answer

Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:

Correct AnswerverifiedShow Answer

Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the domestic U.S. market. This is most likely a result of:

Correct AnswerverifiedShow Answer

Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors. This illustrates that:

Correct AnswerverifiedShow Answer

Starbucks dropped the word "Coffee" from its logo when it acquired a juice maker and a bakery. This is an example of "diversification."

Correct AnswerverifiedShow Answer

Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.

Correct AnswerverifiedShow Answer

Using McDonald's as an example, show how effective global marketing can be successfully achieved.

Correct AnswerverifiedThe particular approach to global market...View AnswerShow Answer

List and describe the forces affecting local integration and global marketing.

Correct AnswerverifiedThe forces affecting local integration a...View AnswerShow Answer

A company which is ethnocentric will expand geographically.

Correct AnswerverifiedShow Answer

The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of ________ orientation.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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The particular approach to global market...
View Answer

Correct Answer
verified
The forces affecting local integration a...
View Answer

Correct Answer
verified

Correct Answer
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