FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 7: Mobile Technologies and Commerce

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

Multiple Choice

Review LaterAdd Note

Review Later

________ is a social mention metric that measures the likelihood that a particular topic is being discussed on social media platforms.

A) Strength
B) Passion
C) Sentiment
D) Reach

E) B) and C)
F) All of the above

Correct Answer

verified

Show Answer

Question 2

True/False

Review LaterAdd Note

Review Later

With social media,privacy rights are too easily abused.

A) True
B) False

Correct Answer

verified

Show Answer

Question 3

Multiple Choice

Review LaterAdd Note

Marketers monitor social activity in order to identify _______ -- that is,people who repeatedly discuss or promote a particular topic.

When a highly credible and influential blogger writes a positive story about your company,it can have a very positive impact on your brand's image.

Kickstarter is a crowdfunding site for raising funds.

________ are buttons or features on non-Facebook sites that interact with Facebook in some way.

Citibank used ________ to promote its Facebook page where visitors were prompted to hit like to learn how to get special access to Beyonce tickets.

________ allows developers to create apps where information like store locations can be displayed on a map that comes from Google.

________ represent a change in philosophy for content creators.Traditionally,a business that created content maintained almost complete control over it in a closed system.

Companies have created online communities for the purpose of identifying market opportunities through crowdsourcing.

Diigo and Delicious are social ________ tools.

Tumblr is a microblogging service that is designed to be easy for users to post ________ and update their blogs frequently.

Twitter is a customer service channel.

Which of the following is not a reason why marketers use blogs and microblogs?

________ is a model of problem solving and idea generation that marshals the collective talents of a large group of people.

One of the most effective deterrents to social media privacy abuses is fear of backlash from abuses that become public and cause outrage.

Using Twitter to monitor public sentiment and influence public opinion have become critical skills for PR professionals working for business and nonprofit organizations.

Twitter is a social network where the dominant focus is on reporting both private and public news stories.

________ is spontaneous movement of people using online tools to connect.

Collectively,social media apps have shifted the locus of control for mass communications from advertisers to large organizations.