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Strategic competitive actions include all of the following except


A) new product introductions.
B) mergers and alliances.
C) product and service enhancements.
D) changing production capacity.

E) B) and C)
F) C) and D)

Correct Answer

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When a company chooses to use guerilla marketing, it is using a ________________ competitive action.


A) strategic
B) tactical
C) focused advantage
D) differentiated

E) B) and C)
F) A) and D)

Correct Answer

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Market commonality is the extent to which rivals draw from the same types of resources.

A) True
B) False

Correct Answer

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Adaptive new entry involves offering a radical new product or highly innovative service.

A) True
B) False

Correct Answer

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Small businesses create the majority of new jobs in the U.S. economy.

A) True
B) False

Correct Answer

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Entrepreneurial competitive dynamics refers to a cycle of actions and responses between firms competing for the same customers.

A) True
B) False

Correct Answer

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Opportunity recognition involves two phases of activity: discovery and execution.

A) True
B) False

Correct Answer

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One of the ways entrepreneurs achieve success is by using resources more efficiently. This is an example of how entrepreneurs use a(n) ______________ strategy.


A) imitative
B) low-cost leader
C) differentiation
D) combination

E) A) and B)
F) B) and D)

Correct Answer

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To obtain venture capital financing, business founders rarely have to give up some ownership and control of their business.

A) True
B) False

Correct Answer

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Competitors with similar offers find that a new entrant is threatening because


A) nearly all market need is already being met.
B) the new entrant might increase prices.
C) the new entrant offers the same product.
D) the new entrant is a pioneer.

E) All of the above
F) B) and C)

Correct Answer

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According to the textbook, which of the following is NOT a common new entry strategy?


A) imitative new entry
B) adaptive new entry
C) pioneering new entry
D) proactive new entry

E) B) and C)
F) B) and D)

Correct Answer

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Which of the following is NOT one of the characteristics of an entrepreneurial opportunity?


A) affordable
B) attractive
C) achievable
D) value creating

E) B) and D)
F) A) and D)

Correct Answer

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Entrepreneurial firms are often in a strong position to use combination strategies, because they have the flexibility to approach situations uniquely.

A) True
B) False

Correct Answer

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When any two firms have both a high degree of market commonality and highly similar resources, a ______________ threat is present.


A) weaker competitive
B) successful marketing
C) stronger competitive
D) stronger marketing

E) None of the above
F) A) and B)

Correct Answer

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Because new ventures typically are small, they usually do not have high economies of scale relative to competitors.

A) True
B) False

Correct Answer

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