Correct Answer
verified
Essay
Correct Answer
verified
View Answer
Multiple Choice
A) Cat food
B) Allergy pills
C) Christmas ornaments
D) Suntan lotion
E) Swimming pool chemicals
Correct Answer
verified
Multiple Choice
A) ad traffic manager.
B) art director.
C) media director.
D) media buyer.
E) audience planner.
Correct Answer
verified
Multiple Choice
A) Understanding the marketplace
B) Determining where to advertise
C) Evaluating various media vehicles
D) Monitoring advertising performance
E) Negotiating special rates on volume buys
Correct Answer
verified
Multiple Choice
A) audience communicators
B) market agents
C) advertising agents
D) distribution channels
E) media vehicles
Correct Answer
verified
Multiple Choice
A) Frequency
B) Continuity
C) Effective reach
D) Medium delivery power
E) Medium value
Correct Answer
verified
Essay
Correct Answer
verified
View Answer
Essay
Correct Answer
verified
View Answer
True/False
Correct Answer
verified
Short Answer
Correct Answer
verified
View Answer
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Essay
Correct Answer
verified
View Answer
Multiple Choice
A) ad impression.
B) medium weight.
C) gross impression.
D) message attention value.
E) gross rating point.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) 0.8471
B) 2.088
C) 20.88
D) 84.71
E) 8471
Correct Answer
verified
Multiple Choice
A) Advertising reach
B) Medium receptivity
C) Advertising impression
D) Message weight
E) Gross impression
Correct Answer
verified
Multiple Choice
A) 2.4
B) 6.67
C) 180
D) 240
E) 322
Correct Answer
verified
Multiple Choice
A) calculate the reach and frequency of print ads.
B) negotiate with media vehicles for appropriate rates.
C) monitor the creative development process in ad agencies.
D) determine the potential effectiveness of marketing plans.
E) measure audience responses to public relations activities.
Correct Answer
verified
Showing 21 - 40 of 100
Related Exams