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Figure 10-4 Figure 10-4   Figure 10-4 shows short-run cost and demand curves for a monopolistically competitive firm in the market for designer watches. -Refer to Figure 10-4.What is the area that represents the total fixed cost of production? A) 0P<sub>1</sub>aQ<sub>a</sub> B) P<sub>0</sub>adP<sub>3</sub> C) P<sub>1</sub>bdP<sub>3</sub> D) That information cannot be determined from the graph. Figure 10-4 shows short-run cost and demand curves for a monopolistically competitive firm in the market for designer watches. -Refer to Figure 10-4.What is the area that represents the total fixed cost of production?


A) 0P1aQa
B) P0adP3
C) P1bdP3
D) That information cannot be determined from the graph.

E) None of the above
F) B) and C)

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The key characteristics of a monopolistically competitive market structure include


A) few sellers.
B) sellers selling similar but differentiated products.
C) high barriers to entry.
D) sellers acting to maximise revenue.

E) A) and B)
F) None of the above

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Table 10-3 Table 10-3    Table 10-3 shows the demand and cost schedules for a monopolistically competitive firm. -Refer to Table 10-3.What are the profit-maximising/loss-minimising output level and price? A) Q = 0 (firm should not produce)  B) Q = 3;P = $18 C) Q = 4;P = $17 D) Q = 5;P = $16 Table 10-3 shows the demand and cost schedules for a monopolistically competitive firm. -Refer to Table 10-3.What are the profit-maximising/loss-minimising output level and price?


A) Q = 0 (firm should not produce)
B) Q = 3;P = $18
C) Q = 4;P = $17
D) Q = 5;P = $16

E) B) and C)
F) A) and B)

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Because the monopolistically competitive firm faces a ________ demand curve for its product,it ________ the price of its output.


A) downward-sloping;cannot influence
B) horizontal;can influence
C) horizontal;cannot influence
D) downward-sloping;can influence

E) B) and D)
F) A) and B)

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If the demand curve for a firm is downward sloping,its marginal revenue curve


A) will lie above the demand curve.
B) will lie below the demand curve.
C) is the same as the demand curve.
D) is horizontal.

E) A) and D)
F) A) and C)

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A monopolistically competitive firm can convince buyers that its product has value by differentiating its product to suit consumers' preferences.

A) True
B) False

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Long-run equilibrium under monopolistic competition is similar to long-run equilibrium under perfect competition in that


A) firms produce at the minimum point of their average cost curves.
B) price equals marginal cost.
C) firms break even.
D) price equals marginal revenue.

E) A) and B)
F) A) and C)

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What is the difference between the terms 'marketing' and 'advertising'?

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Marketing consists of all the activities...

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Productive efficiency does not hold for a profit-maximising,monopolistically competitive firm in the long-run equilibrium because the firm operates along the diseconomies-of-scale region of its average total cost curve.

A) True
B) False

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If buyers of a monopolistically competitive product feel the products of different sellers are strongly differentiated,then the demand for each seller's product is


A) perfectly inelastic.
B) perfectly elastic.
C) relatively inelastic.
D) relatively elastic.

E) A) and B)
F) All of the above

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Figure 10-12 Figure 10-12   -Refer to Figure 10-12.What is the amount of excess capacity? A) Q<sub>4</sub> - Q<sub>3</sub> units B) Q<sub>4</sub> - Q<sub>2</sub> units C) Q<sub>3</sub> - Q<sub>2</sub> units D) Q<sub>3</sub> - Q<sub>1</sub> units -Refer to Figure 10-12.What is the amount of excess capacity?


A) Q4 - Q3 units
B) Q4 - Q2 units
C) Q3 - Q2 units
D) Q3 - Q1 units

E) None of the above
F) B) and C)

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If a perfectly competitive firm maximises short-run profits,its marginal revenue will be positive and less than its price.

A) True
B) False

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How would a marketing campaign directed at single women improve the chances of success at a place like a cigar bar?

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By marketing to single women,a cigar bar...

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Why do most firms in monopolistic competition typically make zero profit in the long run?


A) because firms produce differentiated products
B) because the lack of entry barriers would compete away profits
C) because firms do not produce at their minimum efficient scale
D) because the total market is not large enough to accommodate so many firms

E) A) and B)
F) A) and C)

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If price exceeds average variable cost but is less than average total cost,a firm


A) should further differentiate its product.
B) should stay in business for a while longer until its fixed costs expire.
C) is making some profit but less than maximum profit.
D) should shut down.

E) A) and D)
F) B) and C)

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Figure 10-15 Figure 10-15   Figure 10-15 illustrates a monopolistically competitive firm. -Refer to Figure 10-15.Which of the following statements describes the firm depicted in the diagram? A) The firm is making no economic profit and will exit the industry. B) The firm is suffering an economic loss by producing at Q<sub>0</sub> but will break even it increases its output to Q<sub>1</sub>. C) The firm achieves productive efficiency by producing at Q<sub>0</sub>. D) The firm is in long-run equilibrium and is breaking even. Figure 10-15 illustrates a monopolistically competitive firm. -Refer to Figure 10-15.Which of the following statements describes the firm depicted in the diagram?


A) The firm is making no economic profit and will exit the industry.
B) The firm is suffering an economic loss by producing at Q0 but will break even it increases its output to Q1.
C) The firm achieves productive efficiency by producing at Q0.
D) The firm is in long-run equilibrium and is breaking even.

E) A) and C)
F) B) and C)

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Table 10-3 Table 10-3    Table 10-3 shows the demand and cost schedules for a monopolistically competitive firm. -Refer to Table 10-3.What is its average variable cost of production at its optimal output level? A) $0 (because its optimal output = 0)  B) $15 C) $14.75 D) $29 Table 10-3 shows the demand and cost schedules for a monopolistically competitive firm. -Refer to Table 10-3.What is its average variable cost of production at its optimal output level?


A) $0 (because its optimal output = 0)
B) $15
C) $14.75
D) $29

E) B) and D)
F) A) and B)

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In monopolistic competition,if a firm produces a highly desirable product relative to its competitors,the firm will be able to raise its price without losing any customers.

A) True
B) False

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A monopolistically competitive market is described as one in which there are


A) a few firms producing an identical product.
B) a large number of firms selling similar,but not identical,products.
C) a few firms producing differentiated products.
D) one large firm and many small firms producing identical products.

E) B) and D)
F) B) and C)

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In the highly competitive fast-food restaurant market,brand name restaurants have a strong profit incentive to maintain high sanitary conditions and avoid any negative consequences.

A) True
B) False

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